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Hoʻohui ka poʻe ʻōpio i nā "mea pāʻani a nā keiki", ua hoʻomaka ka mākeke pāʻani i nā manawa ʻoihana hou

Na Ada Lai/ [palapala leka uila] /14 SePōʻalima 2022

Aia kahi ʻano hou i ka ʻoihana pāʻani, e like me ka mea kūʻai aku mea pāʻani ʻo Toys R Us.Ke ulu nui nei nā mea pāʻani a nā keiki i ka ʻimi ʻana o ka poʻe ʻōpio i ka hōʻoluʻolu i nā mea pāʻani kamaliʻi i ka wā paʻakikī o ka maʻi maʻi a me ka piʻi kālā.

Wahi a Toyworld magazine, ma kahi o ka hapahā o nā mea pāʻani a pau i kūʻai ʻia i ka makahiki i hala i hana ʻia e 19 - a hiki i 29 mau makahiki, a ʻo ka hapalua o nā Lego āpau i kūʻai ʻia e nā pākeke.

He ʻāpana koi nui nā mea pāʻani, me ke kūʻai aku ʻana o ka honua ma kahi kokoke i $ 104 biliona ma 2021, ʻoi aku ka 8.5 pākēneka i kēlā me kēia makahiki.Wahi a ka NPD's Global Toy Market Report, ua ulu ka ʻoihana pāʻani o nā keiki i ka 19% i nā makahiki ʻehā i hala iho nei, me nā pāʻani a me nā puʻupuʻu kekahi o nā māhele wikiwiki loa i ka makahiki 2021.

"Ke hoʻomaka nei kēia makahiki e lilo i makahiki ʻoi aku ka maikaʻi no ka ʻoihana e like me ka hoʻi hou ʻana o ka mākeke pāʻani maʻamau," wahi a Catherine Jacoby, ʻo Toys R Us marketing manager.Ke piʻi nei ka nostalgia, a ke hoʻi mai nei nā mea pāʻani kahiko

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Ua wehewehe ʻo Jacoby e hōʻike ana nā ʻikepili hou he nui nā koi hou i ka mākeke pāʻani keiki, ʻoi aku ka piʻi ʻana o nā ʻano nostalgia.Hāʻawi kēia i kahi manawa no nā mea kūʻai aku mea pāʻani e hoʻonui i kā lākou pae huahana.

Ua ʻike pū ʻo Jacoby ʻaʻole ʻo ka nostalgia wale nō ke kumu e hoʻokele nei i ke kūʻai ʻana i nā mea pāʻani kahiko a nā keiki, ua maʻalahi ka ʻike ʻana i nā mea pāʻani no nā mākua, a ʻo ke kūʻai ʻana i nā mea pāʻani a nā keiki ʻaʻole ia he mea hilahila no nā pākeke.

Ma kahi o nā mea pāʻani a nā kamaliʻi i kaulana loa, ua ʻōlelo ʻo Jacoby ua ʻike ʻo Sixties a me Seventies i ka piʻi ʻana o nā mea pāʻani me nā hiʻohiʻona makani, a ke hoʻi mai nei nā brand like StretchArmstrong, HotWheels, PezCandy a me StarWars.

I ka makahiki 1980, ua hoʻokomo ʻia ka ʻenehana hou aʻe i loko o nā mea pāʻani, me ka neʻe uila, ka ʻenehana māmā a me ke kani kani, a ʻo ka hoʻomaka ʻana o Nintendo i hoʻopilikia nui i ka mākeke pāʻani.I kēia manawa, ʻōlelo ʻo Jacoby, ke ʻike nei kēia mau mea pāʻani i ke ala hou ʻana.

Ua ʻike nā makahiki 90 i ka piʻi ʻana o ka hoihoi i nā mea pāʻani ʻenehana kiʻekiʻe a me nā kiʻi hana, a i kēia manawa ke hoʻi mai nei nā brands e like me Tamagotchi, Pokemon, PollyPocket, Barbie, HotWheels a me PowerRangers.

Eia kekahi, ua lilo nā kiʻi hana e pili ana i nā hōʻike TV a me nā kiʻiʻoniʻoni kaulana i nā Ips no nā mea pāʻani keiki i kēia lā.Ua ʻōlelo ʻo Jacoby hiki iā ia ke manaʻo e ʻike i nā mea pāʻani hou aʻe i hui pū ʻia me nā kiʻiʻoniʻoni ma waena o 2022 a me 2023.


Ka manawa hoʻouna: Sep-20-2022