Ua hoʻomaka ʻia ka ʻaha kūʻai makahiki ʻo Black Friday ma US i ka pule i hala, e hoʻomaka ana i ka wā kūʻai Kalikimaka a me ka Makahiki Hou ma ke Komohana.ʻOiaiʻo ka piʻiʻana o ka hoʻonui kiʻekiʻe loa i nā makahiki 40 i hoʻokomo i ke kaomi ma ka mākeke kūʻai,ʻo Black Friday ma keʻano holoʻokoʻa ua hoʻokumu i kahi moʻolelo hou.Ma waena o lākou, ikaika ka hoʻohana ʻana i nā mea pāʻani, e lilo ana i mea hoʻoikaika nui no ka ulu ʻana o ke kūʻai.
He kiʻekiʻe hou ka nui o nā mea kūʻai aku, a ua ikaika ka hoʻohana ʻana ma waho.
Hōʻike ka ʻikepili i hoʻokuʻu ʻia e ka National Retail Federation (NRF) a me Prosper Insightful & Analytic (Prosper) i ka wā o ka Pōʻalima ʻeleʻele ma 2022, He 196.7 miliona ʻAmelika i kūʻai aku i nā hale kūʻai a me ka pūnaewele, kahi piʻi o kahi kokoke i 17 miliona ma mua o 2021 a ʻo ka helu kiʻekiʻe loa. mai ka hoʻomaka ʻana o ka NRF i ka ʻikepili ma 2017. ʻOi aku ma mua o 122.7 miliona mau kānaka i kipa aku i nā hale kūʻai brick-a-mortar i kēia makahiki, ʻoi aku ka 17 pakeneka mai 2021.
ʻO ka Pōʻalima ʻeleʻele ka lā kaulana loa no ke kūʻai ʻana i loko o ka hale kūʻai.Ma kahi o 72.9 miliona mau mea kūʻai i koho i ka ʻike kūʻai maka-a-maka maʻamau, mai ka 66.5 miliona ma 2021. ʻO ka Pōʻaono ma hope o ka Thanksgiving ua like ia, me 63.4 miliona mau mea kūʻai hale kūʻai, mai ka 51 miliona i ka makahiki i hala.Ua hōʻike ʻo MasterCard's Spending-pulse i ka piʻi ʻana o 12% o ke kūʻai aku i loko o ka hale kūʻai ma Black Friday, ʻaʻole i hoʻoponopono ʻia no ka hoʻonui ʻana.
Wahi a ka NRF a me Prosper consumer Research, hoʻolimalima nā mea kūʻai i ka awelika o $ 325.44 ma nā kūʻai e pili ana i ka hoʻomaha ma ka hopena pule, mai ka $ 301.27 i 2021. ʻO ka hapa nui o ia ($ 229.21) i koho ʻia no nā makana."Ke hoʻomau nei ka manawa kūʻai hoʻomaikaʻi ʻelima mau lā i ka hana koʻikoʻi i ka wā kūʻai hoʻomaha hoʻomaha."ʻO Phil Rist, ka pelekikena hope o ka hoʻolālā ma Prosper.Ma ke ʻano o ke ʻano o ke kūʻai ʻana, ʻōlelo ʻia he 31 pakeneka o nā mea pane ua kūʻai lākou i nā mea pāʻani, ʻelua wale nō i nā lole a me nā mea pono (50 pakeneka), ʻo ia ka mea mua.
Ua piʻi ke kūʻai aku ma ka pūnaewele i kahi moʻolelo kiʻekiʻe, me ke kūʻai ʻana o nā mea pāʻani i kēlā me kēia lā he 285%
ʻOi aku ka nui o ka hana ʻana o nā mea pāʻani ma nā kahua e-commerce.Aia he 130.2 miliona mau mea kūʻai pūnaewele ma ka Pōʻalima ʻeleʻele i kēia makahiki, ʻoi aku ka 2% mai 2021, e like me ka NRF.Wahi a Adobe Analytics, e ʻimi ana ma mua o 85% o nā hale kūʻai pūnaewele ʻo 100 kiʻekiʻe o ʻAmelika, ua hoʻohana nā mea kūʻai aku i $ 9.12 biliona ma ke kūʻai pūnaewele ma ka Pōʻalima, ʻoi aku ka 2.3% mai ka manawa like i ka makahiki i hala.Ua piʻi aʻe ia mai $ 8.92 biliona no ka manawa like ma 2021 a me $ 9.03 biliona no ka manawa "Black Friday" i 2020, kahi moʻolelo ʻē aʻe, i alakaʻi ʻia e nā kumukūʻai nui ma nā kelepona paʻalima, nā mea pāʻani a me nā mea pono.
Ua hoʻomau nā mea pāʻani i kahi ʻano kaulana no nā mea kūʻai aku ma ka Pōʻalima ʻeleʻele i kēia makahiki, me ka awelika kūʻai aku i kēlā me kēia lā he 285% mai ka manawa like i ka makahiki i hala, e like me Adobe.ʻO kekahi o nā pāʻani wela loa a me nā mea pāʻani pāʻani i kēia makahiki ʻo Fortnite, Roblox, Bluey, Funko Pop, National Geographic Geoscience kits a me nā mea hou aku.Ua ʻōlelo pū ʻo Amazon ʻo ka home, ka lole, nā mea pāʻani, nā nani a me nā polokalamu Amazon ʻo ia nā ʻāpana kūʻai maikaʻi loa i kēia makahiki.
Ke hāʻawi nei ʻo Amazon, Walmart, Lazada a me nā mea ʻē aʻe i nā makana hou aku i kēia makahiki ma mua o nā makahiki i hala, a hoʻonui iā lākou no hoʻokahi pule a ʻoi aku paha.Wahi a Adobe, ʻoi aku ma mua o ka hapalua o nā mea kūʻai aku e hoʻololi i nā mea kūʻai aku no nā kumukūʻai haʻahaʻa a hoʻohana i nā "mea hana hoʻohālikelike kumu kūʻai pūnaewele."No laila, i kēia makahiki, kekahi mau e-commerce rookies ma o nā ʻano hoʻolaha like ʻole "piʻi i ke kūlana".
No ka laʻana, ʻaʻole ʻo SHEIN lāua ʻo Temu, ka ʻoihana e-commerce cross-border o Pinduoduo, ʻaʻole wale i hoʻolaha i nā uku haʻahaʻa haʻahaʻa loa i ka wā hoʻolaha o "Black Friday", akā lawe pū ʻia mai i ka mākeke ʻAmelika i ka hōʻiliʻili kolekivy-huaʻōlelo welfare maʻamau. a me ke code ho'ēmi kūʻokoʻa o KOL.Ua hoʻokumu pū ʻo TikTok i nā hanana e like me ka hoʻokūkū kiʻi kiʻi studio ola, kahi kūʻai wikiō pōkole ʻeleʻele i ka Pōʻalima, a me ka hoʻouna ʻana i nā code hoʻemi ma ka pūnaewele.ʻOiai ʻaʻole i hana kēia mau mea hoʻomaka i nā mea pāʻani i kā lākou ʻāpana nui, aia nā hōʻailona e lawe mai ana lākou i nā loli hou i ka e-commerce kuʻuna ʻAmelika, pono ke nānā aku.
Epilogue
ʻO ka hana koʻikoʻi o ka hoʻohana ʻana i nā mea pāʻani ma ʻAmelika Hui Pū ʻIa "Black Friday" e hōʻike ana i ka ikaika o ka mākeke ma lalo o ke kaomi o ka hoʻonui.Wahi a ka NRF, ʻo ka ulu ʻana o nā kūʻai kūʻai kūʻai makahiki ma ka makahiki no ke kau e holo ana ma ka hopena o Dekemaba e piʻi ana mai ka 6 pakeneka a hiki i ka 8 pakeneka, me ka huina i manaʻo ʻia e hiki i $ 942.6 biliona a i $ 960.4 biliona.ʻOi aku ma mua o ʻelua pule ma mua o ka Kalikimaka, e manaʻo e hoʻomau ka mākeke mea kūʻai pāʻani i ka manawa maikaʻi.
Ka manawa hoʻouna: Dec-14-2022
