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Mākaukau ʻoe no ka hoʻolālā hui IP no ka Makahiki o ka Rabbit?

ʻOi aku ma mua o ka hapalua o 2022 i hala, akā ʻo ka Spring Festival i hoʻopuni ʻia e nā mea o ka Makahiki o ka Tiger e mau ana i koʻu hoʻomanaʻo.No laila, ʻo wai ka lapeti e hiki ke uha i ka hoʻopuni ʻana i ka Makahiki o ka Rabbit?I kēia lā, ua hoʻokaʻawale mākou i kekahi mau IP Rabbit no ʻoe e kōkua iā ʻoe e hoʻolālā mua no ka hoʻolālā co-branding IP o kēia makahiki aʻe!

sred

*01 Lapi Miffy

Ua hānau ʻia ʻo Miffy i ka makahiki 1955, he waha ke ʻano he "x" a he rabbit liʻiliʻi akamai a nani.Ua hana ʻia e ka mea pena kiʻi Dutch ʻo Dick Bruner.He ʻano kaohi ʻo ia, makemake i ka noʻonoʻo, ke kula a me ka pāʻani, a aloha nui i nā hoaaloha.

Wahi a ka ʻikepili hale kūʻai kumu, ua kūʻai aku nā derivatives ʻo Miffy Rabbit e like me 52.2991 miliona yuan ma kekahi mau kahua e-commerce nui i ka mahina i hala aku nei, a aia he 63 ʻano o nā huahana ma ke kūʻai aku, me nā huahana makuahine a me nā keiki, nā hale waihona keʻena, ʻeke ʻili, Lole, kāmaʻa, lako, etc.

kiʻi kiʻi kiʻi

*02 Raving Rabbids

No ke aha la keia rabbit pupule?ʻO ka mea mua, he "pupule" ka hiʻohiʻona, me nā maka ākea ākea a me ka waha ākea.He ʻoluʻolu ʻo ia a he ʻuʻuku hoʻi, a ʻike ʻia ʻo ia ma ke ʻano he kanaka ʻino i komo i ka honua.ʻO ka pahuhopu ka luku ʻana i nā kānaka a noho i ka honua.

I kēia manawa, loaʻa iā Raving Rabbit he 14 wale nō nā ʻāpana o nā huahana ma ke kūʻai aku ma Kina, a he nui nā ʻano i hiki ke hoʻomohala a hoʻomohala ʻia, a ʻo ka mākeke kalepa he mea nui loa.

weijun IP

*03 Peter Rabbit

Ua ʻike mua ʻia ʻo Peter Rabbit i loko o ka puke moʻolelo kahiko o nā keiki "The Story of Peter Rabbit" i paʻi ʻia ma 1902, i hana ʻia e ka mea kākau wahine Pelekane a me ka mea kiʻi kiʻi ʻo Beatrix Potter.

Ma 2012, ua hoʻomohala ʻia ʻo Peter Rabbit i ʻekolu-dimensional animation series;i ka makahiki 2015, ua pae ʻo Peter Rabbit animation i Kina no ka manawa mua;i ka makahiki 2018, ua hoʻokuʻu ʻia ke kiʻi ʻoniʻoni o ka inoa hoʻokahi, me kahi pahu pahu honua o 350 miliona US kālā, a ua lilo ʻo Kina i ka lua o ka mākeke honua nui loa no ka kiʻiʻoniʻoni.makeke.

Wahi a ka ʻikepili hale kūʻai kumu, ʻo ka nui o ka pāʻani ʻana o Peter Rabbit animation ma Tencent Video he kiʻekiʻe me 10.334 biliona, a ʻo ka nui o ka pāʻani ʻana o nā wikiō pili ma ke kahua B he 35.4182 miliona hoʻi.No laila, ʻaʻole pono e hoʻohaʻahaʻa ʻia ka kaulana o Peter Rabbit ma Kina.

nā mea pāʻani lole weijun

*04 Puka Puka

ʻO Bugs Bunny ka protagonist o ke alo o ke kiʻi paʻi kiʻi "Bugs Bunny", i unuhi ʻia ʻo Bunny Bunny, Bunny Bunny, a me nā mea ʻē aʻe.He ʻoliʻoli, ʻoliʻoli, ʻoluʻolu a wikiwiki hoʻi, akā i kekahi manawa he pilikia ia e hoʻohilahila ai ka poʻe.

Wahi a ka ʻikepili hale kūʻai kumu, aia i kēia manawa he 44 mau ʻāpana o Bugs Bunny ma ke kūʻai aku, a ʻo ke kūʻai aku ʻana o kāna mau IP derivatives ma kekahi mau kahua e-commerce nui i ka mahina i hala aku nei ua hiki aku i 6.3181 miliona yuan.

Nā mea pāʻani paʻi

ʻO ka Makahiki o ka Rabbit ma lalo o ʻelua mahina.Inā makemake ʻoe e lanakila i ke kūlana kiʻekiʻe e like me nā huahana kaulana o Tiger Element i kēia makahiki, pono ʻoe e hoʻolālā ma mua, a hana wikiwiki.


Ka manawa hoʻouna: Nov-23-2022