Ke hoʻomaka nei nā mea kūʻai aku i kā lākou hoʻolimalima i mua o ka piʻi ʻana a me nā kumu waiwai ʻē aʻe, ʻoiai ʻo kekahi o nā pōmaikaʻi "subsidized" i loaʻa i nā mea kūʻai aku i ka wā maʻi maʻi ua pau a i ʻole e pau i kēia makahiki. ʻO ka ʻoiaʻiʻo, ʻo ka ʻāpana o nā ʻeke kālā a nā mea kūʻai aku i hoʻolaʻa ʻia i nā mea koho e like me nā mea pāʻanie emi ana. Pono nā mea hana i nā mea pāʻani a me nā ʻoihana ʻē aʻe e hana ikaika e hopu i kahi ʻāpana kālā i koe ma hope o ka uku ʻana o nā mea kūʻai.kā lākou mau bila
Pāʻani super waeʻano
ʻO ka ʻeli hohonu ʻana i nā hopena o ka ʻoihana pāʻani, ʻekolu o nā 11 super categories i loaʻa i ka ulu. Ua piʻi aʻe nā hale kūkulu hale i 6%, me nā lanakila nui loa mai Lego ICONS a me Lego Speed Champions. I alakaʻi ʻia e ka poksammon, loaʻa i nā mea pāʻani hoʻohui ka lua o ka loaʻa kālā kiʻekiʻe loa, ʻoi aku ka 2 pakeneka, ukali ʻia e nā kaʻa, a piʻi hoʻi i ka 2 pakeneka ma Hot Wheels
ʻO ka brand mea pāʻani kūʻai maikaʻi loa
ʻEkolu o ka 10 kiʻekiʻe he 10 kiʻekiʻe ka ulu ʻana o nā hōʻailona ma waena o ka ʻoihana
ʻoksamon, Hula Hula, a me ke Kamāliʻiwahine Disney. ʻO nā huahana ʻē aʻe i ka 10 kiʻekiʻe ma Iulai o kēia makahiki ʻo Squishmallows, Star Wars, Marvel Universe, Barbie, Fisher, Lego Star Wars a me ka National Football League.
ʻO ke kūlana o ka ʻoihana pāʻani
Ke holomua nei ke koena o ka makahiki, pono e hoʻomākaukau ka ʻoihana pāʻani no ka hopena o nā kumu macro-level i nā mea kūʻai. ʻOiai ke lohi nei ka nui o ka hoʻonui kālā, ke ulu nei ia, a ʻo ka mea nui o nā ʻohana ke hānai i ko lākou ʻohana. E hoʻomaka hou ana nā uku hōʻaiʻē haumāna i ʻOkakopa. ʻO ka 45 miliona mau mea hōʻaiʻē i hoʻopilikia ʻia, ʻo ka hapa nui loa (mau makahiki 25 a 49) paʻa ma kahi o 70 pakeneka o ka hōʻaiʻē haumāna. Hoʻohana kēia hui o nā mea kūʻai aku i $ 11 biliona i kēlā me kēia makahiki ma nā mea pāʻani, no laila ʻaʻole i liʻiliʻi kā lākou ʻāpana o ka ʻoihana pāʻani. Ua hoʻonohonoho ʻia ka papahana hāʻawi mālama keiki e hoʻopau i kēia hāʻule, e waiho ana i nā ʻohana a hiki i 9.5 miliona mau keiki e pono e hoʻoponopono hou e uku no ka mālama keiki.
Ma ka ʻaoʻao maikaʻi, e hoʻopakele paha ʻo Barbie i ka ʻoihana pāʻani. Hōʻike nā hualoaʻa kūʻai o Iulai i ka hoʻihoʻi hou ʻana i ka ʻoihana pāʻani i hoʻohālikelike ʻia i ka lua o ka hapaha, mahalo nui i nā waiwai kiʻiʻoniʻoni
2023 ʻElua kiʻiʻoniʻoni i pili i ka ʻoihana pāʻani
ʻOiai ʻo Warner Bros. '" Barbie: The Movie "i loko o nā hale kiʻiʻoniʻoni no ʻelua pule, ʻo Mattel's Barbie ka huahana wikiwiki loa i Iulai. ʻAʻole au i ʻike i ka mākeke pāʻani i kēia wela mai Star Wars: The Force Awakens. ʻO ke kiʻiʻoniʻoni, i hoʻokuʻu ʻia i Dekemaba 2015, hoʻomaka i ka wā Star Wars o Disney, kahi i ʻike ai i ka ulu ʻana o ka ʻoihana pāʻani he 7% i kēlā makahiki ma ke kua o "Star Wars." I ka makahiki aʻe, ua ulu ka ʻoihana i ka 5 pakeneka. Manaʻo wau ua paipai ka Force Awakens i ka poʻe e hele i ka hale kūʻai a kūʻai aku i nā huahana Star Wars, akā haʻalele lākou a kūʻai hou aku
Me ka ʻulaʻula a puni kēlā me kēia kihi a me ka hauʻoli ma nā ʻoihana a me nā hanauna, ke hoʻokumu nei ka buzz a puni Barbie i ka hoihoi ma mua o ka waiwai ponoʻī. ʻO kēia ka hoʻihoʻi ʻana i ka ʻoihana pāʻani e hoʻopili hou aku i nā mea kūʻai aku me nā mea pāʻani a lawe iā lākou i ke ala pāʻani. Me nā pilikia hoʻokele waiwai e hoʻopuni nei iā mākou, pono ka ʻoihana e hoʻohana i kēia mau manawa kūikawā e lawe mai i ka hauʻoli a me ka hauʻoli i loko o ko mākou ola.
Ka manawa hoʻouna: Nov-21-2023
