Moʻolelo lōʻihi
ʻO ke kūʻai kūʻai a hāʻawi mua ʻana mai ka makahiki 1905, i ka manawa i ʻae ai ka Quaker Oats Company i nā mea kūʻai aku i hōʻiliʻili i nā peʻa nui e kūʻai hou iā lākou no nā kīʻaha porcelain maoli, a hiki i ka makahiki 1950 ka hoʻomaka ʻana o nā hui meaʻai e hoʻokomo i nā makana i loko o nā pahu. Mai ia manawa,mea pāʻaniua lilo i hoʻokahi o nā makana manuahi no nā hui meaʻai aua lilo i mea kaulana.
I ka makahiki 1957, ua hoʻokomo ʻo Kellogg i kahi submarine plastic miniature; I kēlā makahiki hoʻokahi, ua hoʻokomo ʻo Nabisco i "nā frogmen ma lalo o ka wai" i loko o kāna pahu Shreddies cereal cereal; I ka makahiki 1966, ua hoʻouna ʻia nā mea pāʻani holoholona mahiʻai me ka meli ʻono ʻala (Sugar Puffs); I ka makahiki 1967, ua hoʻouna aku ka cereal cereal Ricicles i nā kiʻi o ke ʻano o nā keiki Pelekane ʻo Noddy; I ka makahiki 1976, ua hāʻawi aku ʻo Kellogg's iā Mr. Men i nā stickers i loko o kahi pahu o Coco Pops… I ka makahiki 1979, ua komo ʻo McDonald's i ka hoʻokūkū a lawe mai i ka laikini IP i loko o ka hāʻawi pāʻani, e hana ana i kahi ʻano.
Ma ka makahiki 1990, ua hoʻolimalima wale ʻo Kellogg i ʻekolu mau hui hoʻolaha e hoʻopuka i nā manaʻo no ka hoʻolaha hāʻawi. ʻO Logistix, kekahi o kāna mau hoa hoʻolaha, manaʻo ua kūʻai aku ʻo ia ma mua o 1 billion mau mea pāʻani.
He makana ia akā ʻaʻole ia he palaualelo
Ma mua o ka hoʻolālā ʻana i nā hāʻawi pāʻani, ʻimi ʻo Logistix i nā ʻano noiʻi āpau e pili ana i nā keiki: ʻehia ka nui o ke kālā ʻeke i loaʻa i nā keiki, ehia mau hōʻike TV a lākou e nānā ai, a pēlā aku. Wahi a ka mea hoʻokumu ʻo Logistix, ʻo Ian Madeley, he mea paʻakikī ke hana i kahi mea e hiki ke hopu i ka manaʻo o ke keiki no kekahi mau minuke. ʻO ka mea mua, pono e mālama ʻia ke kumukūʻai ma ke ʻano o kekahi mau keneta. A ʻo ka hapa nui o nā kumumanaʻo pāʻani he kāne ʻole ke kāne, i kekahi mau hihia "no ke keikikāne" (no ka mea i kēlā manawa, hauʻoli nā kaikamāhine e pāʻani me nā pāʻani keikikāne, akā ʻaʻole hauʻoli nā keikikāne e pāʻani me nā mea pāʻani kaikamahine). No laila ma mua o ka hana ʻana i kahi noi i kahi hui meaʻai, hoʻolālā nā mea hoʻolālā Logistix me kā lākou ʻohana ponoʻī e ʻike inā hiki iā lākou ke ʻae mai nā makuahine a me nā keiki. "He pololei loa nā keiki, makemake lākou inā makemake lākou, ʻaʻole makemake lākou inā ʻaʻole lākou." "Hoʻomanaʻo i ka mea hoʻolālā huahana ʻo James Allerton.
Nui nā pilikia ʻē aʻe. Eia hou, e noʻonoʻo i nā mea pāʻani ma ka pahu huahana a Kellogg. ʻO 5 x 7 x 2 cm ka nui loa. Ua ʻōlelo ʻo James Allerton: “Ke hoʻolālā ʻoe, ʻaʻole hiki iā ʻoe ke ʻoi aku ma mua o 1 millimeter. Eia kekahi, pono e hoʻomalu ʻia ke kaumaha o kēlā me kēia pāʻani i loko o kahi kikoʻī, i hiki ke hoʻokomo pono ʻia i loko o ka ʻeke ʻeke ma ka laina hana e ka mīkini. I ka manawa like, no nā kumu palekana, pono e hoʻāʻo ʻia nā mea pāʻani no ka ʻoki ʻana, e like me nā ʻāpana liʻiliʻi e hiki ke hāʻule maʻalahi, i kūpono i nā keiki o nā makahiki āpau a e hōʻoia i ka palekana o ka hoʻohana.
E mau ana ka hoʻolaha nui mai ʻeono pule a ʻekolu mahina. ʻO ia ka manaʻo o nā hale hana ʻAsia e hana i ka nui o 80 miliona mau mea pāʻani i ka manawa, no laila ʻelua mau makahiki mai ka manaʻo i ka pahu.
Ke hoʻololi nei i nā manawa no nā hāʻawi pāʻani
I kēia manawa, ua nalowale ka hana o ka hāʻawi ʻana i nā mea pāʻani i ka meaʻai ma UK ma muli o nā koi kulekele.
I ka waena o 2000s, hoʻomaka nā hui mea kūʻai aku e koi i ke aupuni e pili ana i ka ʻai olakino no nā keiki. ʻO Debra Shipley, he MP Labour, i hoʻopaʻa ʻia i ke ʻano o ke kūʻai ʻana i ka meaʻai i nā keiki. ʻO ka hoʻohana ʻana i nā hāʻawi pāʻani ma ke ʻano o ka hoʻolaha ʻana kekahi ala i kaupalena ʻia. ʻO ka hoʻonui ʻana i ka nānā ʻana ua pale i nā ʻoihana cereal. Ma UK, ua pale aku ʻo McDonald's i ka ʻino a ua koi ʻo ia e hoʻomau i ka hāʻawi ʻana i nā mea pāʻani i kāna ʻaina hauʻoli.
ʻOiai ua pāpā ʻia ma UK, ʻoi aku ka maikaʻi o ka hāʻawi ʻana i nā mea pāʻani ma nā wahi ʻē aʻe.
Ua hoʻokumu ʻo Creata, kahi hui hoʻolaha hoʻolaha ma Sydney i pani iā Logistix ma ke ʻano he hoa hāʻawi mea pāʻani a Kellogg, i hoʻokuʻu ʻia i nā palapala laikini DIY minion-themed ma Australia a me New Zealand ma 2017. ma ʻAmelika ʻĀkau a me Latin America i 2022.
ʻOiaʻiʻo, ua loli nā hāʻawi pāʻani i kēia mau pahu meaʻai me The Times. I nā makahiki 2000, me ka piʻi ʻana o nā ʻoliʻoli pāʻani home, ua hoʻomaka nā hui cereal e hāʻawi i nā pāʻani CD-Rom pahu pahu, a ma hope, ua kuhikuhi ʻia nā keiki i nā pūnaewele a i ʻole nā polokalamu i hiki ai iā lākou ke pāʻani i nā pāʻani branded. I kēia mau lā, ua kuhikuhi nā code QR ma nā pahu kīʻaha kakahiaka ʻo Shreddies a Nabisco i nā mea kūʻai aku i kahi pāʻani "Avatar: Wai" -themed augmented reality.
ʻAʻole ʻoe i ʻike, e nalowale nā mea pāʻani i ke kula o ka meaʻai?
Ka manawa hoʻouna: Jul-06-2023
