He aha ka Laikini
No ka laikini: E hāʻawi i ka ʻae i kekahi ʻaoʻao ʻekolu e hoʻohana i kahi waiwai naʻauao i pale ʻia e ke kānāwai me kahi huahana, lawelawe a hoʻolaha paha. Waiwai noʻonoʻo (IP): ʻike maʻamau ʻia ʻo ka 'waiwai' a i ʻole IP a maʻamau, no nā kumu laikini, kahi kīwī, kiʻiʻoniʻoni a puke paha, hōʻike kīwī a i ʻole kiʻiʻoniʻoni a me ka brand. Hiki iā ia ke kuhikuhi i nā mea āpau a me nā mea a pau e pili ana i nā mea kaulana, nā hui haʻuki, nā mea pāʻani, nā kahua pāʻani, nā hale hōʻikeʻike a me nā hōʻiliʻili hoʻoilina, nā logos, nā hōʻiliʻili kiʻi a me nā hoʻolālā, a me ka nohona a me nā hōʻailona hana. Laikini: Ka mea nona ka waiwai naauao. Agena laikini: He hui i koho ʻia e ka mea laikini e mālama i ka papahana laikini o kekahi IP. Loaʻa i ka Laikini: ʻO ka pāʻina - inā he mea hana, mea kūʻai aku, mea lawelawe a i ʻole ʻoihana hoʻolaha - i hāʻawi ʻia i nā kuleana e hoʻohana i ka IP. ʻaelike laikini: ʻO ka palapala kānāwai i pūlima ʻia e ka mea laikini a me ka mea laikini e hāʻawi ana no ka hana ʻana, kūʻai aku a hoʻohana ʻana i nā huahana laikini e kūʻē i nā ʻōlelo kālepa i ʻae ʻia, i ʻike nui ʻia ʻo ka papa kuhikuhi. Huahana i laikini ʻia: ʻO ka huahana a i ʻole lawelawe e lawe ana i ka IP o ka mea laikini. Kau Laikini: Ka manawa o ka aelike laikini. Teritore Laikini: ʻO nā ʻāina i ʻae ʻia e kūʻai ʻia a hoʻohana ʻia paha ka huahana i ka wā o ka ʻaelike laikini. Royalties: ʻO nā kālā i uku ʻia i ka mea hāʻawi laikini (a i ʻohi ʻia e ka luna laikini ma ka inoa o ka mea laikini), e uku mau ʻia ma ke kūʻai nui ʻana me kekahi mau unuhi palena. Advance: He hoʻopaʻa kālā ma ke ʻano o nā uku aliʻi i uku mua ʻia, ma ke kau inoa ʻana o ka ʻaelike laikini e ka mea laikini. ʻO ka hōʻoia liʻiliʻi: ʻO ka nui o ka loaʻa kālā aliʻi i hoʻopaʻa ʻia e ka mea laikini i ka wā o ka ʻaelike laikini. Ka moʻohelu mōʻī: E wehewehe i ke ʻano o ka helu ʻana o ka mea laikini no nā uku aliʻi i ka mea laikini - maʻamau i kēlā me kēia hapaha a i hope i ka hopena o Malaki, Iune, Kepakemapa a me Kekemapa.
ʻO ka hana laikini
I kēia manawa i ka ʻoihana o ka laikini. I ka manawa e ʻike ai ʻoe i nā hoa pili e hana pū me, he mea nui e noho i lalo i ka manawa mua loa e kūkākūkā i ka ʻike no nā huahana, pehea a me kahi e kūʻai ʻia ai a wehewehe i kahi wānana kūʻai. Ke ʻae ʻia nā ʻōlelo ākea, e kau inoa ʻoe i kahi memo kuʻikahi a i ʻole nā poʻo o nā huaʻōlelo ʻaelike e hōʻuluʻulu i nā helu kālepa kiʻekiʻe. I kēia manawa, pono paha i ka mea āu e kūkākūkā nei i ka ʻae ʻia mai kā lākou hoʻokele.
Ke loaʻa iā ʻoe ka ʻae ʻia, e hoʻouna ʻia ʻoe i kahi ʻaelike lōʻihi (ʻoiai e kali paha ʻoe i kekahi mau pule a i ʻole mau mahina no ka ʻoihana loio e hopu!) ua ʻae ʻia ka ʻaelike ma ke kākau ʻana. Ke loaʻa iā ʻoe ka ʻaelike laikini, e ʻike ʻoe ua hoʻokaʻawale nui ʻia kēia i ʻelua ʻāpana: nā ʻōlelo kānāwai maʻamau a me nā kikoʻī pāʻoihana e pili ana i kāu ʻaelike. E hana mākou i nā kikoʻī pāʻoihana ma ka ʻāpana aʻe akā pono paha ka ʻaoʻao kānāwai i ke komo ʻana mai kāu hui loio. Eia nō naʻe, i koʻu ʻike, nui nā ʻoihana e ʻike i ka manaʻo maʻamau, ʻoiai inā e pili ana i kahi ʻoihana nui. ʻEkolu ʻano nui o ka ʻaelike laikini:
1. Laikini maʻamau - ke ʻano maʻamau ʻAʻole kūʻai aku ka mea laikini i nā huahana i nā mea kūʻai aku i loko o nā palena i ʻae ʻia o ka ʻaelike, a makemake ʻo ia e hoʻonui i ka helu o nā mea kūʻai aku i papa inoa i nā mea kūʻai. Hana maikaʻi kēia no ka hapa nui o nā ʻoihana me kahi waihona mea kūʻai ākea. Inā he mea hana ʻoe a kūʻai aku i ʻehā mau hale kūʻai kūʻai aku, pono paha ʻoe e ʻae wale i kāu ʻaelike e kaupalena iā ʻoe e kūʻai aku i kēia mau mea ʻehā. ʻO ke kānāwai kumu: ʻoi aku ka nui o nā ʻāpana huahana iā ʻoe, ʻoi aku ka laulā o kāu waihona mea kūʻai aku, a ʻoi aku ka nui o nā ʻāina āu e kūʻai aku ai, ʻoi aku ka nui o kāu kūʻai aku a me nā royalties.
Direct to retail (DTR) – kahi ʻano e puka mai nei ma ʻaneʻi he ʻaelike pololei ka mea laikini me ka mea kūʻai aku, a laila e hoʻopuka pololei i nā huahana mai kāna kaulahao hoʻolako a uku aku i ka mea laikini i nā uku aliʻi. E pōmaikaʻi ana nā mea kūʻai kūʻai mai ka hoʻohana ʻana i kā lākou kaulahao lako i kēia manawa, e kōkua ana i ka hoʻonui ʻana i nā palena, ʻoiai ua palekana ka mea laikini i ka ʻike e loaʻa ana nā huahana ma ke alanui kiʻekiʻe.
3.Triangle sourcing – ʻaelike hou aʻe e kaʻana like ana i ka pōʻino Eia ka mea kūʻai aku a me ka mea hoʻolako e ʻae maikaʻi i kahi hoʻonohonoho kūʻokoʻa. Hiki i ka mea hoʻolako ke lawe i ke kuleana o ke kānāwai (aia paha ka ʻaelike ma kona inoa), akā e paʻa like ka mea kūʻai aku e kūʻai i kā lākou mea kūʻai. Hoʻemi kēia i ka pilikia no ka mea hoʻolako (mea laikini) a hiki iā lākou ke hāʻawi i ka mea kūʻai aku i kahi palena iki. ʻO kahi ʻokoʻa kahi e hana ai ka mea laikini me nā hale kūʻai like ʻole a me nā mea hoʻolako i koho ʻia. ʻO ka hope loa o kēia mau ʻaelike laikini e pili ana i ka waiho ʻana i nā huahana ma nā papa a me ka maopopo o nā ʻaoʻao āpau i ka mea hiki a hiki ʻole ke hana. I kēia hopena, e noʻonoʻo a hoʻonui i kekahi o nā ʻōlelo aelike kalepa nui:
Nā ʻaelike laikini kūʻokoʻa v kū hoʻokahi Inā ʻaʻole ʻoe e uku i kahi hōʻoia kiʻekiʻe loa ʻaʻole kūʻokoʻa ka hapa nui o nā ʻaelike - ʻo ia hoʻi, ma ke kumumanaʻo, hiki i ka mea laikini ke hāʻawi i nā kuleana like a like paha i nā hui he nui. Ma ka hoʻomaʻamaʻa ʻaʻole lākou e hana, akā he mea pinepine ia o ka huhū i ke kūkākūkā kānāwai, ʻoiai ʻoi aku ka maikaʻi o ka hana maoli. He kakaikahi ka ʻaelike kūʻokoʻa no ka mea hiki i ka mea laikini ke hana i nā huahana i ʻae ʻia ma kāu laikini. Pono nā ʻaelike hoʻokahi i ka mea laikini a me ka mea laikini e hana i kēia mau huahana akā ʻaʻohe mea ʻē aʻe i ʻae ʻia - no kekahi mau ʻoihana ʻoi aku ka maikaʻi e like me ke kūʻokoʻa a me ka ʻae ʻana.
Nā mea pāʻani WeiJun
ʻO Weijun Toyshale hana laikinino Disney, Harry Potter, Peppa Pig, Commansi, Super Mario…ʻo ia ka mea kūikawā i ka hana ʻana i nā kiʻi kiʻi kiʻi kiʻi kiʻi kiʻi (hui ʻia) a me nā makana me ke kumukūʻai hoʻokūkū a me ke ʻano kiʻekiʻe. Loaʻa iā mākou kahi hui hoʻolālā nui a hoʻokuʻu i nā hoʻolālā hou i kēlā me kēia mahina. Hoʻokipa maikaʻi ʻia ʻo ODM & OEM.
Ka manawa hoʻouna: Dec-27-2022
