ʻOi aku ma mua o ka hapalua o 2022 i hala, akā ʻo ka Spring Festival i hoʻopuni ʻia e nā mea o ka Makahiki o ka Tiger e mau ana i koʻu hoʻomanaʻo. No laila, ʻo wai ka lapeti e hiki ke uha i ka hoʻopuni ʻana i ka Makahiki o ka Rabbit? I kēia lā, ua hoʻokaʻawale mākou i kekahi mau IP Rabbit no ʻoe e kōkua iā ʻoe e hoʻolālā mua no ka hoʻolālā co-branding IP o kēia makahiki aʻe!
*01 Lapi Miffy
Ua hānau ʻia ʻo Miffy i ka makahiki 1955, he waha ke ʻano he "x" a he rabbit liʻiliʻi akamai a nani. Ua hana ʻia e ka mea pena kiʻi Dutch ʻo Dick Bruner. He ʻano kaohi ʻo ia, makemake i ka noʻonoʻo, ke kula a me ka pāʻani, a aloha nui i nā hoaaloha.
Wahi a ka ʻikepili hale kūʻai kumu, ua kūʻai aku nā derivatives o Miffy Rabbit e like me 52.2991 miliona yuan ma kekahi mau kahua e-commerce nui i ka mahina i hala aku nei, a aia he 63 mau ʻano huahana ma ke kūʻai aku, me nā huahana makuahine a me nā keiki, nā hale waihona keʻena, ʻeke ʻili, Lole, kāmaʻa, lako, etc.
*02 Raving Rabbids
No ke aha la keia rabbit pupule? ʻO ka mea mua, he "pupule" ka hiʻohiʻona, me nā maka ākea ākea a me ka waha ākea. He ʻoluʻolu ʻo ia a he ʻuʻuku hoʻi, a ʻike ʻia ʻo ia ma ke ʻano he kanaka ʻino i komo i ka honua. ʻO ka pahuhopu ka luku ʻana i nā kānaka a noho i ka honua.
I kēia manawa, loaʻa iā Raving Rabbit he 14 wale nō nā ʻano o nā huahana ma ke kūʻai aku ma Kina, a he nui nā ʻano i hiki ke hoʻomohala a hoʻomohala ʻia, a he mana nui ka mākeke kalepa.
*03 Peter Rabbit
Ua ʻike mua ʻia ʻo Peter Rabbit i ka puke moʻolelo kahiko o nā keiki "The Story of Peter Rabbit" i paʻi ʻia ma 1902, i hana ʻia e ka mea kākau wahine Pelekane a me ka mea kiʻi kiʻi ʻo Beatrix Potter.
Ma 2012, ua hoʻomohala ʻia ʻo Peter Rabbit i ʻekolu-dimensional animation series; i ka makahiki 2015, ua pae ʻo Peter Rabbit animation i Kina no ka manawa mua; i ka makahiki 2018, ua hoʻokuʻu ʻia ke kiʻi ʻoniʻoni o ka inoa like, me kahi pahu pahu honua o 350 miliona US kālā, a ua lilo ʻo Kina i ka lua o ka mākeke honua nui loa no ka kiʻiʻoniʻoni. makeke.
Wahi a ka ʻikepili hale kūʻai kumu, ʻoi aku ka kiʻekiʻe o ka leo pāʻani o Peter Rabbit animation ma Tencent Video me 10.334 biliona, a ʻo ka nui o ka pāʻani ʻana o nā wikiō pili ma ke kahua B he 35.4182 miliona. No laila, ʻaʻole pono e hoʻohaʻahaʻa ʻia ka kaulana o Peter Rabbit ma Kina.
*04 Puka Puka
ʻO Bugs Bunny ka protagonist o ke alo o ke kiʻi paʻi kiʻi "Bugs Bunny", i unuhi ʻia ʻo Bunny Bunny, Bunny Bunny, a pēlā aku. He ʻoliʻoli, ʻoliʻoli, ʻoluʻolu a wikiwiki hoʻi, akā i kekahi manawa he pilikia ia e hoʻohilahila ai ka poʻe.
Wahi a ka ʻikepili hale kūʻai kumu, aia i kēia manawa he 44 mau ʻāpana o Bugs Bunny i ke kūʻai aku, a ʻo ke kūʻai aku ʻana o kāna mau IP derivatives ma kekahi mau kahua e-commerce nui i loko o ka mahina i hala aku nei ua hiki i ka 6.3181 miliona yuan.
ʻO ka Makahiki o ka Rabbit ma lalo o ʻelua mahina. Inā makemake ʻoe e lanakila i ke kūlana kiʻekiʻe e like me nā huahana kaulana o Tiger Element i kēia makahiki, pono ʻoe e hoʻolālā ma mua, a hana wikiwiki.
Ka manawa hoʻouna: Nov-23-2022
