Nā Manaʻo Pāʻoihana Hou no ka Mākeke Pāʻani

I ka makahiki i hala, ma kahi o ka hapaha o nā mea pāʻani i kūʻai ʻia mai 19 a 29 mau makahiki a ʻo ka hapalua o nā poloka Lego i kūʻai ʻia ua kūʻai ʻia e nā pākeke, e like me ka puke ʻo Toy World.

He ʻāpana koi nui nā mea pāʻani, me ke kūʻai aku ʻana o ka honua ma kahi kokoke i US $ 104 biliona ma 2021, ʻoi aku ka 8.5% i kēlā me kēia makahiki. Wahi a ka NPD's Global Toy Market Report, ua ulu ka ʻoihana pāʻani o nā keiki i ka 19 pākēneka i nā makahiki ʻehā i hala iho nei, me nā pāʻani a me nā puʻupuʻu kekahi o nā ʻano ulu wikiwiki loa i ka makahiki 2021.

Ua ʻōlelo ʻo ka luna kālepa ʻo Toys R Us ʻo Catherine Jacoby, "Me ka hoʻihoʻi ʻana o ka mākeke mea pāʻani maʻamau, ua hoʻonohonoho ʻia kēia makahiki hou no ka ʻoihana."

Hoʻi hou mai nā mea pāʻani kuʻuna me ka piʻi ʻana o ka Nostalgia

Ua wehewehe ʻo Jacoby e hōʻike ana nā helu hou i ka nui o nā koi hou i ka mākeke pāʻani keiki, ʻoi aku hoʻi me ka piʻi ʻana o ke ʻano nostalgia. Hāʻawi kēia i kahi manawa kūpono no nā mea kūʻai aku mea pāʻani e hoʻonui i kā lākou pae huahana.

Hōʻike pū ʻo Jacoby ʻaʻole ʻo ka nostalgia wale nō ke kumu e alakaʻi nei i ke kūʻai ʻana i nā mea pāʻani kahiko a nā keiki; Ua maʻalahi ka loaʻa ʻana o nā mea pāʻani i nā pākeke a ʻaʻole ia he mea paʻakikī i nā mākua ke kūʻai aku i nā mea pāʻani a nā keiki.

I ka wā e pili ana i nā mea pāʻani a nā keiki i kaulana loa, ʻōlelo ʻo Jacoby ua ʻike nā kanaono a me kanahiku i ka piʻi ʻana o nā mea pāʻani me nā hana makani, a ua hoʻi hou nā brands e like me StretchArmstrong, HotWheels, PezCandy a me StarWars.

I ka makahiki kanawalu, ua hoʻokomo hou ʻia ka ʻenehana i nā mea pāʻani, e like me ka neʻe uila, ka ʻenehana hana māmā a me ke kani, a me ka hoʻomaka ʻana o ka Nintendo i hoʻololi i ka mākeke pāʻani, a ʻo Jacoby e ʻōlelo nei ke ʻike nei i kahi ala hou.

Ua ʻike nā nineties i ka piʻi ʻana o ka hoihoi i nā mea pāʻani ʻenehana kiʻekiʻe a me nā kiʻi hana, a i kēia manawa ke hoʻi mai nei nā brands e like me Tamagotchi, Pokémon, PollyPocket, Barbie, HotWheels a me PowerRangers.

Eia kekahi, ua lilo nā kiʻi hana e pili ana i nā hōʻike TV a me nā kiʻiʻoniʻoni kaulana i nā IP kaulana no nā mea pāʻani keiki i kēia lā, a ʻōlelo ʻo Jacoby hiki iā ʻoe ke manaʻo e ʻike i nā mea pāʻani kiʻiʻoniʻoni hou aʻe i ka makahiki 2022 a me 2023.