Ua hāʻawi nā mea kūʻokoʻa o LOL Surprise!, Rainbow High, Bratz a me nā hōʻailona ʻē aʻe i $500 miliona no ke kūkulu ʻana i nā mea hana a me nā waiwai naʻauao.
Ua lilo ʻo Toy Giant MGA Entertainment i mea pāʻani nui loa ma waho o Hollywood e kuhikuhi i ka ʻoihana ʻike.
ʻO ka hui paʻa pilikino i hoʻokumu ʻia e Chatsworth nona nā ʻoihana kūʻai kaulana e like me LOL Surprise!, Rainbow High, Bratz a me Little Tikes ua hoʻokuʻu ʻo MGA Studios, he $ 500 miliona kālā a me ka mahele waiwai no Drive Acquisitions a me New Productions.E alakaʻi ʻia ka māhele e Jason Larian, ke keiki a ka mea hoʻokumu a me CEO ʻo MGA Entertainment ʻo Isaac Larian.
Ua hana ʻo MGA i nā moʻolelo animated e pili ana i kāna mea pāʻani no nā makahiki, akā ua hoʻokomo ʻia ʻo MGA Studios e hoʻomaikaʻi nui i ka maikaʻi o ka hana.ʻO ka hana mua i ka hoʻokumu ʻana i ke keena ʻo ia ka loaʻa ʻana o Pixel Zoo Animation, kahi hale kūʻai animation i hoʻokumu ʻia ma Brisbane, Australia.Ua kūʻai ʻia ke kuʻikahi ma ka palena haʻahaʻa ʻewalu helu.ʻO Pixel Zoo ka mea hoʻokumu a me ka Luna Nui ʻo Paul Gillette e hui pū me MGA Studios ma ke ʻano he hoa.
Noho ʻo Pixel Zoo ma Australia a hoʻomau i ka hana i kekahi o nā hana no nā mea kūʻai aku o waho.I kēia manawa naʻe, ke hāʻawi nei ʻo ia i nā kumuwaiwai koʻikoʻi i ka hoʻomohala ʻana i nā ʻike e kōkua i ka hoʻolaʻa ʻana i ka mea a Isaac Larian i kapa ai he "universe palekana" ma ka pūnaewele a lawe i nā keiki i nā hōʻailona o ka hui ma o nā polokalamu.
Ua hoʻokumu ʻo Larian Sr. i ka hui ma 1979. Ua hele ka hui i kekahi mau hoʻololi ma mua o ka hoʻololi ʻana i kona inoa i MGA Entertainment (mai Micro Games USA) ma 1996. I kēia lā, haʻaheo ka alakaʻi MGA i ka moʻolelo o kāna hui i ka hoʻomohala ʻana i nā hōʻailona mea pāʻani hou mai ka wā kahiko. , e like me LOL Surprise!a me ka franchise Rainbow High School Dolls.Hoʻokumu nā MGA i ka hoʻopaʻapaʻa i nā makahiki 2000 mua me kahi laina o nā pēpē Bratz i ʻoi aku ka edgier ma mua o Barbie a lawe i ka hui i kaulana.
lol kāhāhā!ʻO ka hanana, i lilo i mea kaulana i ka makahiki 2016, lawe ʻia mai ka manaʻo o ka hanauna YouTube i nā wikiō "unboxing" haʻahaʻa, e kūkulu ana i kēlā manaʻo i loko o ka pāʻani ponoʻī.Hoʻopili ʻia ke kāʻei LOL nui i ka Baseball i loko o nā ʻāpana o nā pōpō e like me ka aniani i hiki ke ʻili ʻia i ka papa ma ka papa, e hōʻike ana kēlā me kēia papa i kahi mea hoʻohana i hiki ke hoʻohana ʻia me kahi kiʻi liʻiliʻi i waenakonu.
I kēia manawa, ʻo MGA Entertainment, i hoʻomalu ʻia e Larian a me kona ʻohana, he kūʻai kūʻai kūʻai makahiki ma kahi o US $ 4 biliona a i US $ 4.5 biliona a hoʻohana ma kahi o 1,700 mau limahana manawa piha ma nā kūlanakauhale like ʻole.
"Ma ke ʻano he hui, ua hana mākou i nā hōʻailona 100 mai ka wā kahiko.ʻO nā kūʻai kūʻai kūʻai o 25 o lākou i hōʻea i $ 100 miliona, "wahi a Isaac Larian iā Variety."I kēlā manawa, manaʻo wau (ma hope o ka hoʻololi ʻana i koʻu inoa) pono mākou e hauʻoli i nā keiki a ʻaʻole kūʻai wale aku iā lākou i nā mea pāʻani."
I nā makahiki i hala iho nei, ua hahai pono ʻo MGA i ka hoʻonui ʻana i ka ʻike a me ka hoʻololi ʻana o nā kahua hoʻoheheʻe me nā ʻike kumu, nā pāʻani, nā kūʻai i-app, e-commerce, a me nā ʻike immersive.ʻO ia ka mea hana pāʻani mua i hana i kahi kuʻikahi me ka pūnaewele pāʻani keiki kaulana ʻo Roblox e hana i kahi honua pūnaewele o nā mea pāʻani.ʻO ka mea hoʻokūkū nui o MGA, ʻo Mattel, ua piʻi aʻe i kāna mau hana e hāʻawi i nā kiʻiʻoniʻoni kiʻekiʻe a me nā hōʻike TV i ka hoʻāʻo ʻana e hoʻohuli i ka ʻike i ke kikowaena waiwai hou no ka hui.
Ke hoʻolilo nui nei ʻo MGA i ka hana ʻike, e ʻimi ana i ka hoʻohui pono ʻana i nā kiʻiʻoniʻoni a me nā hōʻike TV, e-commerce a me nā hiki pāʻani pāʻani, nā hoʻolaha pāʻoihana kaiapili a me nā hoʻolālā kūkulu hale inoa i loko o kāna ʻoihana hoʻomohala pāʻani.
"I ka hoʻomaka, ʻo ka ʻikepili kahi kaʻa e kūʻai aku ai i nā mea pāʻani.Ua aneane ʻo ia ma hope o ka noʻonoʻo ʻana, "wahi a ka Pelekikena MGA Studios ʻo Jason Larian iā Variety."Me kēia hoʻolālā, e haʻi mākou i kahi moʻolelo mai ka wā kahiko ma o ka hoʻolālā pāʻani.E maʻemaʻe a hoʻomau. "
"ʻAʻole mākou e nānā wale i ka ʻike maʻemaʻe, ke ʻimi nei mākou i nā ʻoihana hou e hui pū me nā pāʻani a me nā ʻike kamepiula," wahi a Jason Larian."Ke ʻimi nei mākou i nā ala kūikawā no ka poʻe e launa pū me IP."
Ua hōʻoia ka duo aia lākou i ka mākeke no ka hana hou aku, ka waiwai naʻauao a me nā waiwai waihona.Ua hoʻokūpaʻa pū ʻo Isaac Larian ʻoiai inā ʻaʻole pili pono lākou i kahi huahana mea kūʻai aku, hiki iā lākou ke wehe i nā manaʻo maikaʻi e hoʻopiʻi i kā lākou poʻe i manaʻo ʻia o nā keiki a me nā pākeke.
“ʻAʻole mākou e ʻimi wale nei i nā mea pāʻani.Makemake mākou e hana i nā kiʻiʻoniʻoni maikaʻi, ʻoluʻolu maikaʻi, "wahi āna."Ke nānā nei mākou i nā keiki.Ua ike pono makou i na keiki.ʻIke mākou i kā lākou makemake.
He kūpono maoli ka Pixel Zoo no MGA, no ka mea, ua hui pū nā hui ʻelua i kekahi mau papahana hou, me nā LOL Surprise a MGA!Kiʻiʻoniʻoni ma Netflix" a me "LOL Surprise!".House of Surprises series ma YouTube a me Netflix, a me nā moʻolelo a me nā mea kūikawā e pili ana i ka MGA Rainbow High, Mermaze Mermaidz a me Let's Go Cozy Coupe toylines.ʻO nā hōʻailona ʻē aʻe o ka hui ʻo Baby Born a me Na!Na!ʻAʻole!kāhāhā.
ʻO Pixel Zoo, i hoʻokumu ʻia ma 2013, hāʻawi pū i ka ʻike a me ka hōʻailona no nā mea kūʻai aku e like me LEGO, Entertainment One, Sesame Workshop a me Saban.Hoʻohana ka hui ma kahi o 200 mau limahana manawa piha.
"Me nā inoa inoa nui (MGA), nui nā mea hiki iā mākou ke hana," wahi a Gillett iā Variety.“He palena ʻole ka mana o kā mākou mau moʻolelo.Akā makemake mākou e hoʻomaka me nā moʻolelo, a ʻo nā moʻolelo nā mea a pau.E pili ana i ka haʻi moʻolelo, ʻaʻole kūʻai aku i nā huahana.brands.
(Ma luna: ʻO kā MGA Entertainment's LOL Surprise! Winter Fashion Show kūikawā, i hoʻomaka mua ʻia ma Netflix i ʻOkakopa.)
Ka manawa hoʻouna: Nov-16-2022
