Aia ka hōʻike makahiki i ka ʻikepili mai 82 mau mea waiwai naʻauao i ka leʻaleʻa, nā mea pāʻani, nā ʻano, nā meaʻai a me nā mea inu a me nā ʻāpana ʻē aʻe, me nā kūʻai kūʻai kūʻai ʻana o nā huahana laikini ka huina o $273.4 biliona, ma kahi o $15 biliona mai 2021.
NEW YORK, NY / ACCESSWIRE / Iulai 27, 2023 / License Global, he alakaʻi i ka laikini, i kēia lā ua hoʻolaha i kāna noiʻi makahiki i manaʻo nui ʻia o nā Licensees Best o ka Honua. Hōʻike ka hōʻike o kēia makahiki i ke kūʻai aku ʻana o nā huahana mea kūʻai aku i laikini ʻia he $273.4 biliona ma 2022, me ka ulu nui ʻana ma mua o $ 26 biliona no nā ʻoi aku o 40 mau hōʻailona i ʻōlelo ʻia ma ka hōʻike.
ʻO ka hōʻike makahiki Global Top Licensers e hōʻuluʻulu i ka ʻike e pili ana i nā kūʻai kūʻai kūʻai honua a me nā ʻike o nā huahana mea kūʻai aku i laikini ʻia mai nā hōʻailona nui loa o ka honua ma nā ʻano ʻano like ʻole, me ka leʻaleʻa, nā haʻuki, nā pāʻani, nā mea pāʻani, nā ʻoihana hui, nā lole a me nā lole.
Ke hoʻomau nei ka ʻoihana leʻaleʻa i ka loaʻa kālā laikini kiʻekiʻe loa, me nā mea laikini ʻelima kiʻekiʻe o ka honua e hoʻonui i ka loaʻa kālā he $111.1 biliona. Ua hoʻopuka ka Walt Disney Company i ka ulu nui loa ma 2022, me nā kūʻai kūʻai kūʻai o nā huahana mea kūʻai laikini e hoʻonui ʻia e ka huina o $ 5.5 biliona.
"ʻOiai ua hoʻopilikia nā pilikia hoʻokele waiwai o ka honua i ka hilinaʻi o ka mea kūʻai aku a ua hoʻopau i kēlā me kēia ʻoihana kūʻokoʻa, ua ulu aʻe nā hiʻohiʻona laikini hōʻailona hou," wahi a Ben Roberts, ka luna hoʻokele EMEA ma License Global. "Hōʻike nā hopena e ulu ka mākeke. E ʻike mākou i ka ulu nui ʻana i ka makahiki 2022 ke nānā nei nā hui e hālāwai me nā mea pā a me nā mea kūʻai aku i nā ala hou a hoihoi.
Ua hōʻike ʻo Mattel i ka ulu nui loa i ka manawa, me ke kūʻai ʻana o nā huahana mea kūʻai aku laikini e piʻi ana mai $ 2 biliona i 2019 a i $ 8 biliona i 2022. ʻO nā noiʻi hihia e like me Mattel's brand extension e kākoʻo i ka blockbuster Barbie e hōʻike ana i ka holomua o ka hoʻonui ʻana i ka waiwai naʻauao hiki ke alakaʻi i ka ulu kūʻai. .
ʻO nā hui hou i hoʻokomo ʻia ma ka hōʻike 2023 Top Global Licensees ʻo Jazwares, Zag, Scholl's Wellness Company, Just Born Quality Confections, Toikido, Fleischer Studios, AC Milan, B. Duck, Cardio Bunny a me Duke Kahanamoku, a me nā mea ʻē aʻe.
Ma waho aʻe o ka hōʻike ʻana i ka ʻike kālā ʻoihana, wānana ʻo License Global i ka wā e hiki mai ana o ka ʻoihana i kāna hōʻike Brandscape, e hoʻohana ana i ka ʻikepili noiʻi e wānana i nā ʻano ma o 2024 a ma waho. ʻO 60% o ka poʻe pane i kapa ʻia ʻo ke ʻano he wahi koʻikoʻi e hoʻonui i ka hoʻopili ʻana, ka hopena a me ka ʻike ma o ka hui like ʻana. ʻO 62% o nā mea pane i ʻōlelo ʻia ʻo ia ke ʻano kiʻekiʻe e noʻonoʻo ai i ka wā e hana pū ai me nā mea laikini i 2024.
"ʻO nā mea laikini 10 kiʻekiʻe loa o ka honua i hāʻawi i ka awelika o 19% ka ulu ʻana o ka makahiki ma mua o ka makahiki, e hōʻike ana i ka hoʻonui ʻana o ka hiki a me ka hoʻomau ʻana o ka mākeke huahana mea kūʻai aku i laikini ʻia, a me ka makemake o ka mea kūʻai aku i ka hoʻonui ʻana i nā hōʻailona kūʻai," wahi a Amanda Cioletti, hope. peresidena. ʻike a me ka hoʻolālā no ka Informa Markets Global Licensing Group, e komo pū ana me nā hōʻailona media License Global, Licensing Expo, Brand Licensing Europe a me ka Brand and Licensing Innovation Summit. "Ke ulu nei ka ʻoihana, a ʻo ka ʻikepili i hōʻike ʻia i ka hōʻike e hōʻoia i ka maikaʻi a me ka mana i hāʻawi ʻia e kahi hoʻolālā ʻoihana laikini i nā mea nona nā inoa, nā mea hana huahana a me nā mea kūʻai aku. Ma waho aʻe o ke ʻano o ka hoʻokele waiwai, e ʻimi nā kānaka i nā hōʻailona a me nā hōʻailona a lākou e hilinaʻi nei. ʻO ka franchise. Aloha. Hāʻawi ka laikini i kahi ala i hōʻoia ʻia i ke kūʻai aku o nā mea kūʻai aku. "
ʻO ka License Global, ʻāpana o ka Global Licensing Group, ʻo ia ka mea hoʻolaha alakaʻi i ka ʻoihana laikini brand, e hāʻawi ana i nā mea hoʻoponopono lanakila lanakila e pili ana i nā nūhou, nā ʻano, ka nānā ʻana a me nā hōʻike kūikawā e pili ana i nā huahana mea kūʻai honua a me nā mākeke kūʻai. Ma o kāna makasina, pūnaewele, nā leka uila i kēlā me kēia lā, nā webinars, nā wikiō a me nā hoʻolaha hanana, hiki i ka License Global ma mua o 150,000 mau luna a me nā ʻoihana ma nā mākeke nui āpau. ʻO ka makasina ka hoʻolaha kūhelu o nā hanana ʻoihana me ka Licensing Expo, European Brand Licensing Expo, Shanghai Licensing Expo a me ka Brand and Licensing Innovation Summit.
ʻO Informa Markets 'Global Licensing Group, he lālā o Informa plc (LON:INF), he alakaʻi hoʻonohonoho hōʻikeʻike a me ka hoa media i ka ʻoihana laikini. ʻO kāna misionari ka lawe pū ʻana i nā hōʻailona a me nā huahana e hāʻawi i nā manawa laikini a puni ka honua. Hoʻopuka ʻo Informa Markets 'Global Licensing Group i nā hanana a me nā huahana ʻike no ka ʻoihana laikini: Licensing Expo, European Brand Licensing Expo, Shanghai Licensing Expo, Brand & Licensing Innovation Summit a me Global Licensing. Kākoʻo ʻia nā hanana o ka Global Licensing Group e ka International Licensing Corporation.
E nānā i ka mana kumu ma accesswire.com: https://www.accesswire.com/770481/Disney-Pokmon-Mattel-and-More-Named-License-Globals-Top-Global-Licensors
Ka manawa hoʻouna: Sep-11-2023
